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New Guitar Families

Our newest guitar families introduce new features and innovations, reinterpreting classics and forging exciting new designs. Pick your next new guitar from these red-hot new releases.

New SC-Custom Plus: Now with EMG pickups

Loaded with incredible-sounding EMG pickups, the SC-Custom Plus is a sleek, rocket-fulled rock machine

New SC-550 Plus: Now with EMG pickups

A classic single-cut design supercharged with EMG pickups, locking tuners and lush finishes

New HB-35Plus: Four shiny new colours

New finishes for our popular semi-acoustic model: Black, Metallic Blue, Metallic Green, Metallic Plum